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Digital Technologies & Creative Industries Abstract (Digital Futures Conference)

Digital technologies have significant effects on creative organisations as the relationship between end-user and producer is in a state of change. This paper maps out significant key issues and impacts on the creative industries, followed by primary research to test out the major themes and effects from a spectrum of industry sources and viewpoints. Literature revealed that dramatic changes in strategic management may be required as a result of emerging digital technologies. Primary research was undertaken in the form of twelve qualitative interviews (with design management consultants, graphic designers, art directors, technology strategists, product development managers, patent and IP lawyers), the results of which generally contrasted with the literature, revealing conflicting opinion around the significance and overall impacts of digital technologies. Findings suggest actors in the creative industries are aware of basic impacts, are confident of trained abilities to provide better creative output, but are equally fearful of present and future paradigm shifts already taking place.

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